Monthly Archives: September 2016

Webmaster Forums Top AMP Questions

It has been busy here at Google Webmaster Central over the last few weeks, covering a lot of details about Accelerated Mobile Pages that we hope you have found useful. The topics have included:

We’ve also been seeing a few AMP questions coming to the Webmaster forums about getting started using AMP on Google Search. To help, we’ve compiled some of the most common questions we’ve seen:

Q: I’m considering creating AMP pages for my website. What is the benefit? What types of sites and pages is AMP for?

Users love content that loads fast and without any fuss – using the AMP format may make it more compelling for people to consume and engage with your content on mobile devices. Research has shown that 40% of users abandon a site that takes more than three seconds to load. The Washington Post observed an 88% decrease in article loading time and a 23% increase in returning users from mobile search from adopting AMP.

The AMP format is great for all types of static web content such as news, recipes, movie listings, product pages, reviews, videos, blogs and more.

Q: We are getting errors logged in Search Console for AMP pages; however, we already fixed these issues. Why are we still seeing errors?

The short answer is that changes to your AMP pages take about a week to be updated in Search Console. For a more in-depth answer on why, Google’s Webmaster Trends Analyst John Mueller shared a detailed post on Search Console latency challenges.

Q: Our AMP pages are not showing up on Google Search. What should we do?

Only valid AMP pages will be eligible to show on Google Search. Check the validity of your  AMP pages by using the AMP HTML Web Validator, the Chrome or Opera Extension or through a more automated process such as a cron job to make sure all new content is valid.

While it’s good practise overall to include structured data in your AMP pages (we recommend JSON-LD), it’s especially important for news publishers. News content that includes valid markup properties are eligible to be shown within the Top Stories section in Google Search results. To test your structured data, try using the structured data testing tool.

If you have more questions that are not answered here, share your feedback in the comments below or on our Google Webmasters Google+ page. Or as usual, feel free to post in our Webmasters Help Forum.

Posted by Tomo Taylor, AMP Community Manager

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An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize

Nearly 9 in 10 business leaders in a recent survey said that improving the customer experience is fundamental to their future success and brand reputation.1

Yet less than half of business leaders say they have actually taken action around their customer experience activities.2

Today, consumers have higher expectations for businesses to deliver more personalized site experiences based on the information they’ve shared. Businesses need to be able to quickly discover useful insights from their data and act on what they’ve learned.

To help those leaders (and everyone else) take action to deliver more personalized site experiences, we’re happy to introduce Google Optimize. It’s a free version of our popular enterprise-class testing and personalization product, Google Optimize 360, which was announced earlier this year.

Google Optimize will start rolling out globally next month. If you’d like to be one of the first to use it, visit our signup page. We’ll send you an invitation by email as soon as it is available.

Making it easy … 

Google Optimize helps any business test and deliver better website experiences. And to help guide you through the process, we’ve made it easy every step of the way:

  • It’s easy to implement. Test new and engaging web experiences across your entire site in minutes. Google Optimize is built on top of Google Analytics and Google Tag Manager so you can either add a single line of code to your existing Google Analytics implementation, or serve the Google Optimize tag directly using Google Tag Manager. 
  • It’s easy to use. Use the Google Optimize WYSIWYG (What-You-See-Is-What-You-Get) editor, to change just about anything on your site – text, images, layouts, and more – just click to edit! There is no need to recode your site each time you want to test a new experience. 
  • It’s easy to understand and act on results. Google Optimize calculates results based on your existing Google Analytics metrics and business objectives. It’s clear to see what you should do next to drive even more impact for your business.

… And powerful 

With Google Optimize you can create and deploy a variety of experiment types: Choose from A/B, multivariate, or redirect. For any experiment, Google Optimize offers powerful capabilities:

  • Native integration with Google Analytics. Test what matters to your business. Because Google Optimize is built on Google Analytics, you can more quickly and easily identify areas of your site that can be improved upon. Then in Google Optimize you can use your existing Google Analytics goals and metrics as your experiment objective. 
  • Advanced statistical modeling. Google Optimize uses Bayesian statistical methods to model the real-world performance of your experiments. We’ll show you how much more effective one variant is over the others, leading to more accurate results that you can trust. 
  • Sophisticated targeting tools. Google Optimize will help you deliver the right experiences to the right customers at the right moments.

Ready to deliver better site experiences? 

With Google Optimize, you’ll have all the basic capabilities you need to get started with site testing – making it perfect for any business. Google Optimize is free for anyone to use, so why not give it a try? Visit our signup page today.

And if you are part of a larger enterprise or business with more sophisticated testing and support needs, check out Google Optimize 360, part of the Google Analytics 360 Suite. With Google Optimize 360, you’ll be able to take your site experiments even further by delivering custom experiences to your Google Analytics audiences. You’ll also be able to run more experiments across your site at the same time and add additional experiment objectives — even after an experiment has started. Talk to a sales representative to learn more.

Happy testing!

1“Two Years’ Warning: The Customer Centricity Crisis.” The Storytellers, March 15, 2016. Quoted on 
2“Data Elevates the Customer Experience.” Forbes Insights / SAS, May 2, 2016. Quoted on

Posted by Jon Mesh and Dan Cary, Product Managers, Google Optimize

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Channel MyFlatEarthVids – Bantu Kamu Pahami Flat Earth

Flat Earth merupakan satu gerakan moral untuk membuat sadar penduduk bumi akan kebohongan yang ada. Tips Memahami Teori Bumi Datar dapat disimak melalui berbagai media, salah sat… Continue reading

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Announcing: Smart, Fast-Acting Analytics — For Everyone

This past March, we launched the Google Analytics 360 Suite, a set of integrated data and marketing analytics products designed for the needs of enterprise-class marketers in today’s multi-screen world. 

Today we have another exciting announcement. Next month we’ll start rolling out a new product: Google Optimize — a free version of our enterprise-class testing and personalization product, Google Optimize 360. Google Optimize will be globally available at that time. Additionally, we’re including enhancements to many of our existing free products. Read on for details.

Businesses of all sizes need tools to measure and succeed 

First of all, why this free product now? Because companies big and small face the same challenge today: Consumer expectations are higher than ever in a mobile-first world. How can brands be more useful to people in their moments of need? With ever more data flooding in, marketers need access to the right data so they can uncover useful insights — and act on them quickly.

The companies that are already making this leap from data to action are transforming their businesses by becoming more useful to consumers throughout these micro-moments. How? Analytics and testing are the key. In fact, according to an Econsultancy survey of 4,000 marketers, the top two digital trends in 2020 are going to be a focus on customer experience (24%) and personalization (23%).

That’s what has led to today’s announcement. We’ve made several advancements to the free versions of our analytics products to bring modern measurement to everyone, and help them create happier customers by providing more relevant experiences. Let’s take a closer look.

  1. How can every business deliver personalized customer experiences?
    Google Optimize
    (beta). This free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics. Because it’s built on top of Google Analytics, businesses can use their existing information to experiment and personalize site experiences with minimal setup requirements. Request an invite.
“With Google Optimize, we’ve been able to provide more engaging content to The Next Web’s readers – converting them from new readers to loyal customers.”
Martijn Scheijbeler 
Director of Marketing – The Next Web

  1. How can everyone access and share powerful data?
    Google Data Studio
    (beta), our free reporting and data visualization product, is now available globally in 21 new countries. It enables businesses to easily spot and share insights, and collaborate to drive better decisions. Additionally, next month we’re launching report templates, making it even easier to get started. As with templates in Google Docs, Slides, and Sheets, businesses can create, edit, and use a library of templates to get up and running in a matter of minutes. Get started. The enterprise and free versions of Google Data Studio launched earlier this year in the U.S. These updates are also available in Data Studio 360, part of the Google Analytics 360 Suite.  
  1. How can everyone get useful insights, not just more data?
    Google Analytics
    , our free customer analytics product and measurement centerpiece, analyzes customer data from all touchpoints — and soon it’s becoming even smarter. Following the launch of our automated insight stream in the Google Analytics mobile app, we’re excited to announce Session Quality Score: A new metric that incorporates machine learning to predict the likelihood of a visitor making a transaction (purchase) on your site or app. Businesses can use session quality score to provide better customer experiences and / or remarket to their most engaged website visitors. This feature is coming soon in beta and will also be available in Analytics 360, part of the Google Analytics 360 Suite.
  1. How can everyone gain full visibility into customer journeys?
    Google Tag Manager empowers marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code), and powerful APIs to increase data accuracy and streamline workflows. And today we’re greatly expanding our openness by integrating an additional 20 tags from Quantcast, Twitter, Microsoft Bing, Nielsen, and many more. See the full list of supported tags here. These updates will roll out over the next couple weeks and are also available in Tag Manager 360, part of the Google Analytics 360 Suite.

Modern measurement for everyone 

Put simply, that’s our goal with these new free products. As today’s businesses are shifting to compete on customer experience and personalized marketing, we want to give all businesses the tools and access to compete — and ultimately, drive better online consumer experiences.

If you’re interested in learning more, please watch our blog this week and next. We’ll dive deeper into each product announcement and show you how they work. In the meantime, check out the resources below to learn more.

 As always, you can visit our website to sign-up for our free analytics products.

Posted by Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google

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How to set up Analytics on your AMP page

In the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all. Key to unlocking that information is access to tools for measuring your audience and understanding their behavior. In addition to making your page load faster, Accelerated Mobile Pages (AMP) provides multiple analytics options without compromising on performance. You can choose to use a solution like amp-pixel that behaves like a simple tracking pixel. It uses a single URL that allows variable substitutions, so it’s very customizable. See the amp-pixel documentation for more detail.

The amp-analytics component, on the other hand, is a powerful solution that recognizes many types of event triggers to help you collect specific metrics. Since amp-analytics is supported by multiple analytics providers, this means you can use amp-analytics to configure multiple endpoints and data sets. AMP then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers.
To use amp-analytics, include the component library in your document’s <head>:
<script async custom-element=“amp-analytics” src=“”></script>

And then include the component as follows (for these examples, make sure to specify your own account number instead of the placeholder):

<amp-analytics type=“googleanalytics”>
<script type=“application/json”>
 “vars”: {
   “account”: “UA-YYYY-Y”
 “triggers”: {
   “defaultPageview”: {
     “on”: “visible”,
     “request”: “pageview”,
     “vars”: {
       “title”: “Name of the Article”

The JSON format is super flexible for describing several different types of events and it does not include any JavaScript code which could potentially lead to mistakes.Expanding the above example, we can add another trigger, clickOnHeader:

<amp-analytics type=“googleanalytics”>
<script type=“application/json”>
 “vars”: {
   “account”: “UA-YYYY-Y”
 “triggers”: {
   “defaultPageview”: {
     “on”: “visible”,
     “request”: “pageview”,
     “vars”: {
       “title”: “Name of the Article”
   “clickOnHeader”: {
     “on”: “click”,
     “selector”: “#header”,
     “request”: “event”,
     “vars”: {
       “eventCategory”: “examples”,
       “eventAction”: “clicked-header”

For a detailed description of data sets you can request, as well as the complete list of analytics providers supporting amp-analytics, check out the amp-analytics documentation. You can also see more implementation examples in the Amp By Example site. If you want to conduct a user experience experiment on your AMP pages,  such as an A/B test, you can use the amp-experiment element. Any configurations done in this element will also be exposed to amp-analytics and amp-pixel, so you can easily do a statistical analysis of your experiment. There are still plenty of ongoing developments for AMP analytics to help you gain insights as you AMPlify the user experience on your site. Visit the AMP Project roadmap to see a summary of what the team is cooking up. If you see some features missing, please file a request on GitHub. Posted by Arudea Mahartianto, Google AMP Specialist

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Improving Google Analytics Events with Unique Events

Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. These events can be tracked independently from a web page or a screen load, giving yo… Continue reading

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Using Google Analytics with Leadfeeder for B2B Lead Generation

Google Analytics is an important tool for marketers. It’s used to understand how people come to your website, how different content performs and how to get more conversions. All this is essential for knowing how to drive more high-quality traffic to your website.

For most B2B firms, the main purpose of their website is to generate sales leads by getting visitors to fill in some kind of contact form. But many see that just a fraction of visitors leave their contact information, and as a result, salespeople don’t get enough good quality leads from their website. So what can be done to improve this situation?

This guide will show you the 3 best ways to generate leads with Google Analytics:

1. Using Google Analytics Network report
2. Using a custom Google Analytics report template tool
3. Using Google Analytics with Leadfeeder for lead generation

One way to gain more leads from your website is identifying companies that visit, based on their IP address. With this data, you can have some information about the 98% of visitors that don’t explicitly contact you. When people visit a website using their office network, marketers can identify that someone from a certain company has visited and pinpoint what they have done there. For B2B outbound sales teams, this information can be very valuable.

If you see a company visiting your website, there’s a high probability that they’re in need of- and evaluating your product, which is the perfect time to get in touch with them.

Based on the IP address alone, it’s impossible to know exactly the name of the visitor, but in many cases this information is not needed. For example, if you sell email marketing tools and a company comes to your website and browses product pages, it’s a strong signal they are looking for a new email marketing tool. When you contact them, you want to contact the person who’s responsible for digital marketing, regardless of who visited your website.

For effective lead generation purposes, you should be able to identify real companies that have visited your website and see how they have behaved, to evaluate if they are a good lead.

1. Using Google Analytics Network Report

Using the Network report is the most common way to see which companies have been visiting your website. There have been many blog posts about this topic, for example this LunaMetrics post by Dan Wilkerson from 2012, this how-to article from Anna Lewis and a post by Traian Neacsu on uncovering hidden leads.

But these posts are all now a couple of years old and the Google Analytics interface has changed quite a lot since then. These days (2016) you can find the Network report in Google Analytics under Audience > Technology > Network.

Network report in Google Analytics

In the Network report (seen above) you will see a list of “Service Providers”. What Google Analytics means by “Service Provider” is the network where the visitor has been when they visited your website. Networks are always owned and registered by someone; typically a company, Internet Service Provider or some other organization.

One challenge in using the Network report is that many times the IP is registered by an Internet Service Provider (ISP) or some other non-interesting organization. In order to see the real companies, you should filter out ISPs from the list. The easiest way of doing this is to use the advanced search button and select to exclude Service Providers that match the following RegExp (just copy/paste this to the filter):

(not set|customer|internet|broadband|isp|cable com|network|tele|dsl|subscriber|pool|telecom|cable|addresses|telefonica|routed|leased line|communication|comcast|verizon|road runner|service provider|unknown|provider|t-mobile|wifi|telkom|sprint|at-t|residential|province|vodafone|clients|china|dial-up|netblock|wimax|wireless|elisa|sonera|dna oy|at&t|assigned|sl-cgn|block|consumers|kpn|telia|bredband|google|hosting|zscaler|city of|tdc|hubspot) 

Now the list of visiting companies should look a lot cleaner. If you wish to filter the results even further, e.g. only companies from a specific country, you should create a segment out of visitors from that country and look at the report again.

By default for each company in the list you can see how many sessions they have had during the selected time interval, how many pages they have visited and other metrics. When you click on one company, you can get to a more detailed report, like this one below.

In this view, select “Page Title” or “Page” as secondary dimension to know which pages the company has visited. This way you know what they have done on your website and what they were interested in. If they were visiting relevant product pages or they spent a lot to time on your site but didn’t contact you, maybe it’s a good lead for your outbound sales team to contact.

Using Network report to see what company did on the website

If you would really like to know what each company and their employees have done on your website, you can go to the brand new User Explorer report under the Audience section in Google Analytics. This report was introduced in Google Analytics in April 2016 and in the report you can dive into individual visitors and their behavior.

To know what a company did on your website, just create a segment where the Service Provider matches the company you are interested in (see below).

Using User Explorer to see visitors from one company

By doing this Google Analytics shows you Client IDs (anonymous and unique IDs of each visitor) from that company and by clicking one client ID (one user) you can see all the behavior of that user on your website. This way you can have a good understanding about what any given person from one specific company did on your website. Pretty powerful stuff, as you can see below.

Using User Explorer to see visits of one user

2. Using a custom Google Analytics report template tool

At Leadfeeder we created a ready-to-use Google Analytics custom report that anyone can take into use for free. Just click the link below and attach it as a custom report to the Google Analytics View you typically use: 

When you click this link, you will be directed to Google Analytics and asked which view you want to attach it to. Remember that by default this custom report will be visible only for you. If other users want to use this report, they should also click the Add to Dashboard link above.

B2B Lead generation report by Leadfeeder

Our custom tool by default shows the most interested companies that have visited your website. To be more precise, this is a list of companies after ISP filtering (using the filter pasted above) sorted by pages / session, with the most interesting visits on top.

Typically companies that have spent a lot of time and loaded many pages are more interested than companies with many short visits. Once you click an interesting company, you can see a list of days on which they have visited. When you click even further into a specific date, you can see a breakdown of all the pages they visited. If page titles are not descriptive enough or not set, you can use “Page” as a secondary dimension to see page URLs (as shows below).

Using B2B Lead generation report by Leadfeeder

In the tool you can see several tabs that you can use (see above). The most interested companies tab is selected by default, but you can also select the second tab – companies with most visitors – that shows companies that have most visits on your website. Many times here you can find ISPs that were not filtered out along with other non-interesting companies. If you like, you can drill into details in the same way as in the first tab.

The 3rd and 4th tabs in the report are selectors that you can use to filter data. For example, if you are only interested in German companies, go to “Selector: Visitor location” tab and select Germany. After that click to the first tab to see the most interested companies from Germany. If you have a sales representative located in Germany searching for German leads, you can automatically have Google Analytics send this lead list by daily or weekly email.

Automating notifications from B2B Lead generation tool by Leadfeeder

Similarly, if your sales team’s responsibilities are divided by product, then sales reps might only be interested in leads that have visited certain product pages. Go to “Selector: Visited page” tab and select the product page each sales rep is interested in. Again, after making the selection, go to the first tab to see the list of the most interested companies visiting that product page and automate lead reports to your sales rep’s mailbox. You can also combine these selectors to create a list of companies from a specific country that have visited a specific product page.

3. Using Google Analytics with Leadfeeder for lead generation

Using the Google Analytics user interface for lead generation is possible as you can see, but not very salesperson-friendly.

 In order to better generate leads from your website for your sales department and do much much more, we created an online tool called Leadfeeder. Since Google Analytics is already collecting all the data about your website visitors, Leadfeeder fetches this data from Google Analytics API and does all the data crunching for you.

Leadfeeder lead generation main report

Once you sign up to Leadfeeder, it fetches all visitor data from your Google Analytics for the past 30 days. You don’t need to install any codes or script on your website; all you need to do is permit Leadfeeder to access your Google Analytics.

The web app filters out ISPs (a lot more than the Google Analytics filters shown in this post) handing you a clean list of companies. Once you see an interesting company and click on it, you see visit-by-visit, page-by-page what they have done on your website (as shown below). Leads are also enriched with additional company information such as company branch and size. With all this information it’s easier to determine whether the lead is interesting and whether they should be contacted.

Leadfeeder showing which pages a company has visited

Not all website visitors are interesting, so you can use custom feeds to filter out bounces and view only companies that have behaved in a way you find interesting. For example, you can define a custom feed rule to only show companies from a certain country, from a specific industry, companies that have visited a set number of pages and have visited a specific page but haven’t contacted you.

Using this kind of custom feed you can get a much more relevant list of leads for your sales team. In many companies sales responsibilities are divided by region or product so it’s good practice to make custom feeds for individual sales reps for only their areas of responsibility. Salespeople can subscribe to their personal custom feed to get daily or weekly email notifications about new companies that visit their website and match the set criteria. Understanding the online behaviour of your website visitors combined with knowing the location of the company visit gives sales reps powerful weapons for successful follow-up.

Using custom feeds in Leadfeeder to filter lead list

Seeing a qualified list of interested companies is already powerful, but this sales intelligence should fit within your existing sales process to be really useful. We know it’s the dream of many sales reps to have good leads magically appear in their CRM without the need to do anything, so that’s why at Leadfeeder we have built integrations to sync visitor data with your CRM.

The integration to Pipedrive and WebCRM are made two-way, which means that in Leadfeeder you can see CRM data for the visiting company, while in your CRM you can see all the website visits the company has made, once it’s been connected.

This makes it easier for sales reps to distinguish between new and old clients in Leadfeeder, create accounts and opportunities in their CRM with one click from Leadfeeder, and see in their CRM how prospects are interacting with their website.

Using CRM integration to sending leads from Leadfeeder to CRM

If you are not using a CRM at all, leads can also be sent to sales reps by email or you can assign leads for them to see inside Leadfeeder. It’s good practice to invite the whole sales team to use Leadfeeder with their own user profiles and it’s free to add users.

In addition, if you are using Mailchimp for email marketing, you can connect it to Leadfeeder to see in Leadfeeder what individuals do on your website when they click through from one of your MailChimp campaigns. This is possible because Mailchimp tags links uniquely for all recipients and Leadfeeder can transform these unique links into email addresses. This way you can know exactly who the visitor was on your website.

Leadfeeder offers a free 30-day trial with no credit card required, so if you are in B2B business and would like to get more sales leads, go and sign up at


Web analytics has made marketing a lot more intelligent during the last 10 years, but similar development hasn’t transferred to sales.

Web analytics has enabled email tools to evolve into marketing automation by tracking what email clickers do on your website and triggering follow-up emails. Display marketing, similarly, has evolved into very efficient remarketing, where ads are shown to those who have completed action on your website.

In short, there are a lot of digital signals potential customers are giving all the time, but those haven’t been utilized well in sales so far. Many sales reps come to work, open their CRM and start calling through a lead list someone has given them. Meanwhile there are lots of potential customers browsing their website but sales reps aren’t aware of who they are. Our aim at Leadfeeder is to make sales more intelligent by providing salespeople actionable web analytics intelligence about potential customers, thereby making sales more effective.

Posted by Jaakko Paalanen, Google Analytics Certified Partner

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Penguin is now part of our core algorithm

Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and … Continue reading

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Google Consumer Surveys Launches Weekly U.S. Election Poll in Google Data Studio

With the U.S. presidential election less than 50 days away, the candidates are running full force to capture as many votes as possible. Worldwide, people are waiting anxiously to see whom the American people will pick as the 45th president. Now more than ever, the media is turning to polls to make sense of all the campaign activity.

Google Consumer Surveys — named as one of the “most accurate [polling] firms” by FiveThirtyEight in the 2012 election — has recently launched its 2016 U.S. Election Poll.

The 2016 election poll surveys more than 20,000 respondents each week from across the United States, demonstrating how Google Consumer Surveys can quickly collect thousands of representative responses. (Find out more about the poll methodology on page 3 of the polling report.)

Google Consumer Surveys, an online market research solution used to gain insights to inform important business decisions, has recently grown its footprint in politics with usage from groups such as NY Times Upshot, IJ Review, and Echelon Insights. Google’s survey platform and other online polling tools have gained popularity due to their accuracy, scalability, quick results, and low costs.

The election poll results from Google Consumer Surveys are displayed in an interactive data visualization in Google Data Studio, and voter preferences are updated weekly. This customized dashboard and report allows users to filter results by state, gender, and candidate to see different cuts of the data — and the report can easily be shared.

Check out the Google Consumer Surveys U.S. Election Poll for weekly updates as the American public gets closer to choosing its next president. Whether in politics or business, surveys are a powerful tool to get the public’s opinion. And spur lively discussions.

Happy Surveying!

More on Google Consumer Surveys

Many users, from small businesses to Fortune 500 companies, use Google Consumer Surveys today to run studies on consumer research, brand tracking, and ad effectiveness. Google also offers an enterprise survey solution with advanced targeting features such as user list and zip code targeting. 

Respondents answer questions on 1,000+ publisher sites to gain access to premium content. The publishers make money each time someone answers a question on their site. Google Consumer Surveys also has an app, Google Opinion Rewards, where people can answer survey questions for Google Play credit. There are over 10M potential respondents available to survey everyday.

Posted by Justin Cohen, Product Marketing Manager, Google Consumer Surveys

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8 tips to AMPlify your clients

Here is our list of the top 8 things to consider when helping your clients AMPlify their websites (and staying ahead of their curiosity!) after our announcement to expand support for Accelerated Mobile Pages.

  1. Getting started can be simple

If a site uses a popular Content Management System (CMS), getting AMP pages up and running is as straightforward as installing a plug-in. Sites that use custom HTML or that are built from scratch will require additional development resources.

  1. Not all types of sites are suitable

AMP is great for all types of static web content such as news, recipes, movie listings, product pages, reviews, videos, blogs and more. AMP is less useful for single-page apps that are heavy on dynamic or interactive features, such as route mapping, email or social networks.

  1. You don’t have to #AMPlify the whole site

Add AMP to a client’s existing site progressively by starting with simple, static content pages like articles, products, or blog posts. These are the “leaf” pages that users access through platforms and search results, and could be simple changes that also bring the benefits of AMP to the website. This approach allows you to keep the homepage and other “browser” pages that might require advanced, non-AMP dynamic functionality.

If you’re creating a new, content-heavy website from scratch, consider building the whole site with AMP from the start. To begin with, check out the getting started guidelines.

  1. The AMP Project is open source and still evolving

If a site’s use case is not supported in the AMP format yet, consider filing a feature request on GitHub, or you could even design a component yourself.

  1. AMP pages might need to meet additional requirements to show up in certain places

In order to appear in Google’s search results, AMP pages need only be valid AMP HTML. Some products integrating AMP might have further requirements than the AMP validation. For example, you’ll need to mark up your AMP pages as Article markup with Structured Data to make them eligible for the Google Top Stories section.

  1. There is no ranking change on Search

Whether a page or site has valid and eligible AMP pages has no bearing on the site’s ranking on the Search results page. The difference is that web results that have AMP versions will be labeled with an icon.

  1. AMP on Google is expanding globally

AMP search results on Google will be rolling out worldwide when it launches in the coming weeks. The Top Stories carousel which shows newsy and fresh AMP content is already available in a number of countries and languages.

  1. Help is on hand

There’s a whole host of useful resources that will help if you have any questions:

Webmasters Help Forum: Ask questions about AMP and Google’s implementation of AMP
Stack Overflow: Ask technical questions about AMP
GitHub: Submit a feature request or contribute

What are your top tips to #AMPlify pages? Let us know in the comments below or on our Google Webmasters Google+ page. Or as usual, if you have any questions or need help, feel free to post in our Webmasters Help Forum.

Posted by Tomo Taylor, AMP Community Manager

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